Fabrica

In 2009, I was accepted to FABRICA—the prestigious arts center funded by the Benetton Group. I created this poster for an Avis blood drive during my two-week trial period. Avis chose the poster, and it soon appeared on buses and walls in Treviso, Italy.

In November 2012, the poster was featured in an exhibit on socially impacting posters in the Musei Civici in Treviso.

Poster for a blood drive. A man is wearing an oversized bandaid that is wrapped around his arm and hugging his belly. The text says "Non è così difficile (it is not that difficult)."

Oversized bandaid wrapped around a bus in Treviso Italy. The bandaid says "Non è cosi difficile." It's not that difficult. An advertising concept for a blood drive.

Initial Concepts

“It’s not that difficult, with one donation save three lives.”

Blood drive poster on a bus in Traviso Italy. Oversized bandaid wrapped around a mans arm, stomach and back.

Final Designs

Avis used my concept in the blood drive campaign. Fabrica sent me these images of the poster on busses in Treviso Italy.