Iterate
Where you place iterations within a project determines how much time and money you spend to get it right.
From the outside looking at successful products, businesses or ideas it seems that they went from idea to build to success!
You don’t get to see the iterations and the work that goes into launching a great product.
Everything you interact with in the world has been designed by someone. The person that designed it may not have had the title of designer but someone has put forth some level of effort to figure out how to make everything. That aspect ties to why it can be hard to sell design. It doesn’t take a designer to make something. It doesn’t take a designer to make something great. What it takes is hard work and iterations.
This is a really great example of what the design process looks like. Physical product design is fantastic for showing the process. You get these wonderful artifacts that are clearly not the finished product.
Designing websites is a bit different. Often the artifacts you are iterating on don’t look that different from the end product. That can feel confusing.
When the iterative artifact isn’t that different from the end product the value of the iteration is harder to see.